“Build Back Better” – Used futures as the cornerstone for the new normal?

The extraordinary social and economic impacts of COVID-19 have profoundly disrupted the operations of social purpose organisations and shifted the needs and perspectives of the communities they serve. At the same time, the importance of maximising the impacts of activities that create meaningful and long-term social transformation that is relevant to present and future generations has never been greater. This presents a complex and critical problem at the level of both business and beneficiaries. Causal Layered Analysis (CLA) is a method for deepening the process of addressing complex social problems and formulating alternative futures.