Middle East not exempt, as renowned adman specifically calls out WPP, IPG, Omnicom, Dentsu, and Publicis Groupe Sorrell reiterates that, after Beirut and Dubai, Riyadh will be region's new advertising capital. One of the most prominent figures in the advertising industry worldwide has warned of the end of the media holding companies model, which has been dominant for decades. In an interview with Arab News, Sir Martin Sorrell also highlighted that Middle East affiliates of these groups were far from exemptLONDON: One of the most prominent figures in the advertising industry worldwide has warned of the end of the media holding companies model, which has been dominant for decades. In an interview with Arab News, Sir Martin Sorrell also highlighted that Middle East affiliates of these groups were far from exempt..
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