The kingdom of Saudi Arabia, under its Vision 2030 plan, has allowed the building of cinema halls and entertainment centres in the city of Madina. Madina is a major Islamic pilgrimage centre and is regarded as the second holiest city in the Islamic faith.The decision by the Kingdom of Saudi Arabia is part of a strategic framework to reduce the dependence of the country on oil and diversify it to other sectors such as health, education, recreation and tourism. However, the decision is being frowned upon by fundamentalist Muslims across the world, especially in India and Pakistan.