Eating less meat and dairy is one of the most effective things that someone can do to cut their carbon footprint. Lots of consumers say that they're trying.1 Polling data from the UK suggests that nearly half (44%) of consumers try to buy less meat All the timeor Fairly often.2 They could switch to plant protein food such as beans,peas,and lentils. But people eat meat for other reasons: for the taste; the texture; and their familiarity with particular meals. Meat substitutes let people reduce the impact of their diet without radical changes to the meals that they eat. Swap a beefburger for an Impossible Burger®. Or chicken for Quorn© chicken pieces.
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